The Easy Rae Dog Food Co is a new company, providing frozen raw meat and bone meals for dogs.
The client wanted the design to be modern, funky and simple as everyone else in their industry has a natural country feel and they wished to be different – more modern and funky.
Why in the logo there is no dog silhouette or icon? We decided rather not use a dog or paw print etc as most of the competitors have already exhausted that option.
